Merchandise

The first T-shirt I ever made was called "Duffl Coachella" because the back design included a menu of products, inspired by the Coachella lineup. It was just a fun idea that I wanted to play around with. But somehow, everyone wanted one. Even non-dufflers were asking for a chance to buy them, for absurd costs.

I was onto something.

This paved the way for us to build a special "hype" around our brand, largely powered by our apparel. Simple, clean, fun, aesthetic designs were all we needed. Our first hoodie drop? Sold out 100 pieces in 10 minutes.
That was a wow moment.

Merchandise has since become a cornerstone to developing our brand.